Air New Zealand’s Newest Safety Video is a Huge Hit

Air New Zealand’s Newest Safety Video is a Huge Hit

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Guided by the stars of Middle Earth

Safety is all important at all times, right? When flying, there is nothing more correct than this statement, and whether you’re a frequent flier, or you’re embarking on your first journey, it’s always important to pay attention to the safety briefing, and to familiarise yourself with the exits, should you need them in the event of a problem, as well as reading the safety card. Things change, and we need to know what’s what if there is an unexpected hitch.

Despite this, how many people actually pay attention to the safety briefing?

I guess most first time fliers do pay attention, but after that, it’s sorry fact that people don’t give the safety briefing as much attention as they should. To rectify this, Air New Zealand have come up with a genius idea, which is certainly catching on.

In what is perhaps the best safety video you will ever see, Air New Zealand have invited the stars of The Hobbit to grab attention and brief passengers on what to do in the event of a problem, and information we are so used to hearing about electrical devices etc. Air New Zealand call themselves the official airline of Middle Earth, and they’ve gone to town on their latest briefing video.

The stars of Middle Earth guide you through your safety instructions, including the likes of Elijah Wood and the great Peter Jackson himself. Air New Zealand’s genius idea to make people pay attention to safety briefings may just have worked, even for non-fans of The Hobbit and the Lord of the Rings. Taking total advantage of New Zealand’s prestigious name as the home of Middle Earth, the ending is actually quite spine-tingling, with Frodo himself quoting “may your path always be guided by the light of the stars”.

Dwarves, elves, orcs, magicians, hobbits, soaring landscapes, this particular video highlights all the best of Hobbiton and beyond, thrilling fans, and even non-fans alike.

This totally different approach to airline safety videos could soon catch on, however Air New Zealand have certainly hit a winning wicket with their newest Hobbit-inspired watch. Famous for their previous entertaining safety videos, one in particular showing the All Blacks New Zealand rugby team, Air New Zealand are leading the way on spinning a new way forward on an old theme.

   

       

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